Dieter Rams’ 10 Principles of Good Design
26 April 2010
This list is just as relevant for designers of pixels as well as physical objects:
- Good design is innovative
- Good design makes a product useful
- Good design is aesthetic
- Good design makes a product understandable
- Good design is unobtrusive
- Good design is honest
- Good design is long-lasting
- Good design is thorough down to the last detail
- Good design is environmentally friendly
- Good design is as little design as possible
Dieter Rams was the chief of design for Braun for over 30 years, and was responsible for a number of groundbreaking products from that company. You can read a nice breakdown of his 10 principles here, accompanied by photographs of some of his products. (Also, you might find this comparison of Braun and Apple products interesting.)
